· 1 min read

Control what you can

The Stoics separated what is in our control from what is not. It is an old idea, and a practical one for anyone running a business.

You don’t control the algorithm, the market or your competitors. You do control how fast you reply, how clearly you sell and whether every lead gets followed up.

That is all a good system really is: the part of growth that’s in your control, done well, every day.

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