Sample post · LinkedIn
Sample post · LinkedIn Shop-floor and problem-solving content, aimed squarely at design engineers.
Selected work
Positioning · Websites · Search · Content · Campaigns
Show me how you would solve mine.
Four briefs, each scoped from the same question: what job does this need to do for the business? Below each one, the artefacts it produces — the site, the search work, the content, the campaign creative and the system connecting them.
Read these as scenarios, not case studies. They show how we scope a problem and what we would build — not results we are claiming. GrowNav publishes no client names or performance figures until a real engagement is documented and approved.
Scenario
A manufacturer that sells to engineers, not browsers
- Industry
- Precision manufacturing · B2B
- Scope
- Positioning, website, SEO, LinkedIn
- Format
- Build, then ongoing
WebsiteTechnical SEOLinkedInCopy direction
Challenge
Thirty years of technical capability, represented online by six pages that read like a brochure from 2011. Buyers — procurement leads and design engineers — arrived from a search, found no specifications, and left to check a competitor. The sales team was compensating by explaining the business from scratch on every call.
Approach
Position the company on capability and tolerance, not on service adjectives. In this category the buyer is technical and wants evidence — materials, processes, tolerances, certifications, lead times — before they will make contact.
What GrowNav built
A website structured around capabilities and industries served, with specification detail on every page. Search work targeting process-and-material terms rather than generic category words. LinkedIn as the primary social channel, publishing shop-floor and problem-solving content aimed at the same technical audience.
What we would measure
Share of search visibility on capability terms. Quality of inbound enquiries, judged by how far along the buying process they arrive. Time the sales team spends explaining basics before a real conversation starts.
What the project produced
Every artefact the brief calls for
Tolerances, materials, lead times
Capabilities · Industries · Quality
Request a quoteSample advertiser · Manufacturing
Sponsored
The spec sheet your engineers keep asking for.
Scenario
A product range worth more than its listing pages
- Industry
- E-commerce · considered purchase
- Scope
- Store design, content, Meta ads
- Format
- Build, then ongoing
E-commercePhotographyShort-form videoMeta ads
Challenge
Well-made products presented as a wall of thumbnails. Traffic arrived, browsed and left. Paid campaigns were spending against a store that gave a first-time visitor no reason to believe the price was justified.
Approach
Treat the product page as the argument, not the receipt. For a considered purchase, the job is closing the gap between what the maker knows and what the buyer can see on a screen.
What GrowNav built
Collections restructured around how customers actually shop rather than internal categories. Product photography and short-form video produced as one content system, feeding the store, the feed and the ads. Campaigns rebuilt so cold audiences meet the brand before they meet a discount.
What we would measure
Add-to-cart and checkout completion rates. Return on ad spend at a level the margin can actually support. The share of revenue that comes back without paying to reach it twice.
What the project produced
Every artefact the brief calls for
Objects made to be kept
New in · Collections · Journal
Shop the rangeSample post
Sample post Product photography and short-form video produced as one content system.
Campaign
Made to be kept.
SampleE-comm
Sample advertiser · E-commerce
Sponsored
Here is what actually goes into one.
Store, organic content, campaign concept and paid creative — produced together, so a cold audience meets the brand before it meets a discount.
Scenario
A clinic patients could finally find and trust
- Industry
- Healthcare · multi-practitioner
- Scope
- Website, local SEO, content
- Format
- Build, then ongoing
WebsiteLocal SEOContentBooking path
Challenge
Excellent clinical reputation locally, almost none of it visible in search. Patients searching for the exact treatments on offer were finding larger, louder competitors, and the booking path on the existing site took four clicks and a phone call.
Approach
In healthcare, clarity is trust. Patients are anxious, comparing options and reading carefully. The work is answering their real questions plainly and making the next step obvious.
What GrowNav built
A treatment-led site structure, with a page for each service written to answer what patients actually ask before booking. Local search foundations properly set up. Practitioner profiles that establish credentials without jargon. Booking reduced to a single, obvious action on every page.
What we would measure
Visibility for treatment-plus-location searches. Ratio of visits to booking requests. How often new patients say they found the clinic themselves rather than through a referral.
What the project produced
Every artefact the brief calls for
A page for every treatment, in plain language
Treatments · Practitioners · Book
Book an appointmentLocal search
Found by the people nearby.
SampleSEO
Patient content
Answer the question they were too shy to ask.
SampleContent
Scenario
A venue that was better in person than online
- Industry
- Hospitality
- Scope
- Website, content & video, social
- Format
- Build, then ongoing
WebsitePhotographyVideoSocial content
Challenge
A room with genuine atmosphere, represented by phone photos taken at the wrong time of day. Most bookings arrived through third-party platforms — paying a commission to reach customers who were already looking for exactly this venue.
Approach
Hospitality sells a feeling first. If the website cannot transmit the room, the booking goes to whoever ranks higher on an aggregator. Direct booking has to become the easiest option, not just the cheapest one for the business.
What GrowNav built
A proper photography and video shoot, scheduled around the light the room actually looks best in. A site built to hold that imagery at full size, with direct booking as the primary action. Social content produced in batches from the same shoot, so the feed stays alive between visits.
What we would measure
Share of bookings arriving direct versus through third parties. Commission avoided. Whether the social account produces enquiries or only impressions.
What the project produced
Every artefact the brief calls for
Sample reel
Shot at the hour the room actually looks best.
Sample reel
One session, batched into six weeks of feed.
The room, at full size
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