Journal — GrowNav
Strategy · Websites · Search · Social · Content · Performance
Journal — GrowNav
How we think about websites, search, content and paid media — written up properly, so you can judge the thinking before you buy any of it.
All writing.
Your website is not a brochure. It is infrastructure.
Every channel you pay for ends at the same destination. Treating that destination as a design exercise is why marketing budgets quietly underperform.
Read articlePerformance
Spend last.
Decide first.
Journal02
Most Meta budgets are spent before the offer is ready
Paid media is the fastest way to test a message and the fastest way to waste a quarter. The difference is decided before a single ad goes live.
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The LinkedIn advantage nobody in manufacturing is using
Your buyers are technical, cautious and already researching you. There is one channel where that behaviour is visible — and most of your competitors have abandoned it.
Read articleSearch
Known offline.
Invisible online.
Journal04
SEO for businesses that already have a reputation
If people know you offline and cannot find you online, the problem is rarely content volume. It is usually structure, and it is usually fixable.
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One shoot, forty assets: how a content system actually works
Running out of things to post is not a creativity problem. It is a production problem, and it is solved on the day of the shoot.
Read articleStrategy
Decide what
you are for.
Journal06
Positioning is a business decision, not a tagline
It decides what you build, what you charge, who says yes and who walks away. Handing it to a copywriter at the end of a project gets it exactly backwards.
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How To Find the Best Upcoming NFT
The simple tools and methods used by the best collectors and traders in the space — 2021 really was the breakout year for NFTs. We saw a huge surge in demand, especially for the generative avatar genre. Supply boomed
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Stop Creating 10,000 NFT Collections
They’re not going to make you rich, nor will you learn something from it. Here’s what you can do instead. — If you’re intrigued about the instant riches of selling out a collection of 10,000 NFTs (non-fungible tokens) and
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How to Launch an NFT Project by Yourself
Creating 10,000 auto-generated artworks, deploying a smart contract to the Ethereum / Polygon blockchain, setting up some tools, etc. — There is so much to do from launching to running an NFT project. Creating parts for
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Why I left the Bored Ape Yacht Club
In late November 2021, as part of Treeview’s business development exploration for opportunities in combining Metaverse technologies with Web3, I joined the Bored Ape Yacht Club (Link to the Post). Since joining
Read articleStart a project
Agree with any of it? Let’s talk.
If the thinking here matches how you want your marketing run, the next step is a thirty-minute conversation about your business.
Not ready to brief a project? The teardown is free, takes you two minutes to request, and commits you to nothing.